The app and their makers

There is a special “” apartment available for both Apple and Android. This application is designed for children and their parents together something fun to do at McDonalds restaurant. With this app you can activate the glyph (this is basically a kind of nice formatted QR-code, which you can scan) within the app and then you play games.

This app was developed by Fuel Industries Inc.., The creative brain behind this action. Fuel Industries has already worked for McDonalds and developed a special website for kids to raise awareness of endangered diersoorten. Unfortunately is this site no longer live, but more information about this case is available at the website of Fuel Industries.

The interesting thing about this campaign is that the makers prior to the campaign launched the app, where all games could be played by collecting cards and playing where kids are already able to register. Children who register prior to the campaign will receive a special surprise when the action starts.

Curious about the App? Download it now via the link below.

Source: itunes store

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